As a retail consultant and adviser I am often asked by clients “what is the one big thing I can do to create customer loyalty?” This one is a no-brainer: its trust. Acting in a manner that will create a sense of trust in the minds of your customers. To create a sense of trust [...]
Archive for success
Your people are your secret weapon
Are you making the best use of your people in your business? I would bet that there is much more you could do to bring out the best from them. We work in retail, this is definitely a people business: people selling products to other people. You’ve probably heard the expression: people buy people first? [...]
Build Trust in your Brand
As a retail consultant I am often asked by clients “what is the one big thing I can do to create customer loyalty?” This one is a no-brainer: its trust. Acting in a manner that will create a sense of trust in the minds of your customers. To create a sense of trust is not [...]
The Future is Bright for Small Retailers
Do not listen to the doom merchants: the future is indeed bright for small retailers, but only for those who work smart and really “get” how to market their businesses effectively in this age of “mature e-commerce”. There is no doubt that online retailers are growing their sales faster than High Street retailers. But the [...]
A “Tail” of SEO
The importance of relevant copy in terms of SEO is as important now as it has ever been. I have been talking to my expert colleagues at Web Results Direct for the latest advice. They are excellent at taking a “Long Tail” approach to keywords, which I have found to be very effective on my [...]
