The demise of several retailing businesses just recently underlines the need to focus on keeping our businesses completely in-step with what our customers want NOW. Getting more sales from your existing customers is by far the most profitable route to extra business. There are a number of ways in which you can improve your business’s [...]
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Five points to improve your e-commerce operations
Focus on the back-end as well Companies have focused hard on the front-end of their e-commerce businesses. The look of the pages, navigation, quality images and a good “feel” to the site. For retailers who are serious about e-commerce there is much more to an effective and successful online operation than how the website looks [...]
Check out your Marketing Strategy
A recent survey among the members of the Womens’ Business Club, found that marketing was the business component that caused most concern to the members. The survey covered 15,000 of the club’s members, and 35% of those surveyed said that marketing was the skill they felt most unsure of completely understanding. The next business skill [...]
