The demise of several retailing businesses just recently underlines the need to focus on keeping our businesses completely in-step with what our customers want NOW. Getting more sales from your existing customers is by far the most profitable route to extra business. There are a number of ways in which you can improve your business’s [...]
Archive for customers
‘Tis the season to Surprise and Delight your Customers
Retailers know that the best way to keep those customers returning to the store is to give them a good reason for doing just that. I want to give you a few ideas to keep the surprise theme fresh in your mind. As a seasoned retailer you may well have heard them before – but [...]
Uniqlo: Like Benetton Turning Japanese?
As a retail consultant I know that to survive and prosper, retail businesses, indeed any business, has to change and adapt to changing conditions. Sometimes this means that because of some internal or external change, a business model that has helped grow and sustain a business is no longer valid or relevant. Can a successful [...]
Is Branding the same as Marketing?
Management guru Peter F. Drucker has claimed that marketing “is so basic it cannot be considered a separate function…. It is the whole business seen from the point of view of its final result, that is, from the customer’s point of view.” It has been stated that “a brand is the total sensory experience a [...]
