Marketing has been around for over 162 years. it is an old and revered profession, not some jumped-up new kid on the block.
Archive for consultant
If there was one quality I would say you just can’t do without to be a successful retail entrepreneur it is mental toughness. Now you are full of enthusiasm and motivation. Your head is full of ideas buzzing around: what will I sell, who will my customers be, what colours should I use on my [...]
We have fallen out of love with Tesco: but when were we ever in love with them? Tesco have demonstrated a textbook form of hubris for many years now, and many would say that they have received their just desserts. They have displayed great incompetence in their international expansion: expansion which has cost them many [...]
You’ve probably heard the one about what’s the difference between a manager and a leader? A manager does things right – A leader does the right things. And this makes a world of difference to the effect you will have upon your business. You appreciate that things need to change: but where do you start? [...]
Latest news from the Office of National Statistics (ONS) blasts holes in the blarney that the banks have been issuing as progress statements on the state of bank lending to the SME sector in the UK. Latest figures from the ONS show that one in five loan applications by small companies was rejected last year. [...]
As a craftsman I seek to improve my practice and skills everyday. I am following the heritage of my family of craftsmen of many callings and disciplines. At Bright Perspectives I hone my skills, improve and learn more about my craft every day.
Bill Brown, retail expert and entrepreneur, tells how he turned around two retail businesses very successfully. He shares his experience here and offers advice to those faced with similar business challenges.
As a retail consultant and adviser I am often asked by clients “what is the one big thing I can do to create customer loyalty?” This one is a no-brainer: its trust. Acting in a manner that will create a sense of trust in the minds of your customers. To create a sense of trust [...]
Are you making the most of your suppliers? Are you developing your business using their help? I would guess that most retailers do not utilise the power that our suppliers have for radically improving our businesses. The success of every business is built on a three sided platform: on one side are your customers, on [...]