Bright Perspectives is a West Sussex – based business advisory consultancy helping SME retailers to grow and develop their businesses. This consultant has introduced a new service aimed specifically at businesses most able to benefit from their advice. Bill Brown, director of Bright Perspectives explains: “There has never been so much advice around to help [...]
Archive for bright perspectives
Your people are your secret weapon
Are you making the best use of your people in your business? I would bet that there is much more you could do to bring out the best from them. We work in retail, this is definitely a people business: people selling products to other people. You’ve probably heard the expression: people buy people first? [...]
Five points to improve your e-commerce operations
Focus on the back-end as well Companies have focused hard on the front-end of their e-commerce businesses. The look of the pages, navigation, quality images and a good “feel” to the site. For retailers who are serious about e-commerce there is much more to an effective and successful online operation than how the website looks [...]
Five Tips to make 2011 a great year in Retail
2011 is going to be a tough year: when have we not heard this warning at the beginning of a New Year? It’s right though, things will not be easy this year. So, while retail enters its quiet time why not give your business an overhaul. Assessing the state of your business and improving it [...]
The key part that marketing plays in your business
Marketing is THE most important thing you can do to make your retail business a success When most people think of marketing they confuse it with selling. Selling is, of course, an integral part of marketing – but it is only part of the process! The best definition of marketing was written by the management [...]
Online sales set to grow by 15% this Christmas
Online retail spending is now a major component of the Christmas shopping spends. It is also the fastest growing component by far. Spending online this Christmas is forecast to grow by 15% compared with last year. This compares to a growth rate of just 1% for total retail sales. Online sales during December will make [...]
‘Tis the season to Surprise and Delight your Customers
Retailers know that the best way to keep those customers returning to the store is to give them a good reason for doing just that. I want to give you a few ideas to keep the surprise theme fresh in your mind. As a seasoned retailer you may well have heard them before – but [...]
Give your Customers that WOW! Feeling
A recent article in Harvard Business Review (see web address below) proposed that companies should limit aspects of their customer service to just those elements that impact upon getting the problem solved. By doing this companies would economise on the expenses incurred in providing customer service. This stripped-down approach to keeping your customers happy is [...]
High Street says: “Rumours of my death are greatly exaggerated”
I have been reading reports that the High Street is just about dead on its feet and is about to keel over at any moment: don’t you believe it. Sure, the retailing scene is changing fast. Online retail sales are rising faster than those in the High Street. But don’t let us get carried away [...]
Check out your Marketing Strategy
A recent survey among the members of the Womens’ Business Club, found that marketing was the business component that caused most concern to the members. The survey covered 15,000 of the club’s members, and 35% of those surveyed said that marketing was the skill they felt most unsure of completely understanding. The next business skill [...]
