As a retail consultant and adviser I am often asked by clients “what is the one big thing I can do to create customer loyalty?” This one is a no-brainer: its trust. Acting in a manner that will create a sense of trust in the minds of your customers. To create a sense of trust [...]
Archive for branding
Your brand needs to be more than just “different”
Creating a brand for your product or business that is readily identifiable by your customers should be a key marketing goal. Most people who are starting a new business or launching a new product or service recognises this. They also recognise that they need to emphasise the points of difference that their product possesses. They [...]
Build Trust in your Brand
As a retail consultant I am often asked by clients “what is the one big thing I can do to create customer loyalty?” This one is a no-brainer: its trust. Acting in a manner that will create a sense of trust in the minds of your customers. To create a sense of trust is not [...]
Cath Kidston and Branding: Nothing beats Simplicity
News that Cath Kidston, the eponymous business with colourful prints on everything, is worth around £75m is very interesting news. The growth of this retail empire demonstrates the power of effective branding. It makes a fascinating case study. The Cath Kidston story started in 1993 when the designer opened a small shop in London’s Holland [...]
Is Branding the same as Marketing?
Management guru Peter F. Drucker has claimed that marketing “is so basic it cannot be considered a separate function…. It is the whole business seen from the point of view of its final result, that is, from the customer’s point of view.” It has been stated that “a brand is the total sensory experience a [...]
