If there was one quality I would say you just can’t do without to be a successful retail entrepreneur it is mental toughness. Now you are full of enthusiasm and motivation. Your head is full of ideas buzzing around: what will I sell, who will my customers be, what colours should I use on my [...]
Archive for adviser
Today Business Coaching is more Important than Ever
You’ve probably heard the one about what’s the difference between a manager and a leader? A manager does things right – A leader does the right things. And this makes a world of difference to the effect you will have upon your business. You appreciate that things need to change: but where do you start? [...]
We are all craftsmen
As a craftsman I seek to improve my practice and skills everyday. I am following the heritage of my family of craftsmen of many callings and disciplines. At Bright Perspectives I hone my skills, improve and learn more about my craft every day.
Build Trust in your Brand
As a retail consultant and adviser I am often asked by clients “what is the one big thing I can do to create customer loyalty?” This one is a no-brainer: its trust. Acting in a manner that will create a sense of trust in the minds of your customers. To create a sense of trust [...]
Direct Marketing: The Basics
When I was Business Development Director at Armorica Cookshop, I successfully used direct marketing to grow the business. Business Link used my marketing activity as a case study. I believe it is relevant across many business sectors: Here’s how direct marketing improved my business Armorica is a specialist cookware retailer based in Petersfield, Hampshire. Owners [...]
Five points to improve your e-commerce operations
Focus on the back-end as well Companies have focused hard on the front-end of their e-commerce businesses. The look of the pages, navigation, quality images and a good “feel” to the site. For retailers who are serious about e-commerce there is much more to an effective and successful online operation than how the website looks [...]
Five Tips to make 2011 a great year in Retail
2011 is going to be a tough year: when have we not heard this warning at the beginning of a New Year? It’s right though, things will not be easy this year. So, while retail enters its quiet time why not give your business an overhaul. Assessing the state of your business and improving it [...]
‘Tis the season to Surprise and Delight your Customers
Retailers know that the best way to keep those customers returning to the store is to give them a good reason for doing just that. I want to give you a few ideas to keep the surprise theme fresh in your mind. As a seasoned retailer you may well have heard them before – but [...]
Build Trust in your Brand
As a retail consultant I am often asked by clients “what is the one big thing I can do to create customer loyalty?” This one is a no-brainer: its trust. Acting in a manner that will create a sense of trust in the minds of your customers. To create a sense of trust is not [...]
